OVERVIEW:
We are looking for a Paid Social Executive, reporting to the Paid Social Manager who will be responsible for implementing Gymshark’s Paid Social activity. Having experience with Paid Social ads on Facebook, Instagram and Twitter is essential, to understand how we can continue to innovate and disrupt on these platforms. The Paid Social Executive will be required to create world class paid social ads which achieve record breaking engagement metrics. This will support the business in the overall traffic, revenue and ROI targets within the given budget. 
 
This person will set the benchmark for Paid Social best practise to ensure efficiency of spend and top-quality ads. They will be required to provide analysis of daily performance data to inform their optimisation decisions and to inform the senior team on how Paid Social is contributing to the overall business growth. 

The ability to spot upcoming opportunities and trends within paid social will ensure we stay ahead and are market leaders within the industry. 
 
WHAT YOU'LL BE DOING:
Responsible for creating world class Paid Social ads that are truly original.
Accountable for delivering benchmark engagement rates
Accountable for contributing to the overall business traffic and revenue targets. 
Manage the creation of Paid Social campaigns in line with Brand and Trading activities and the allocated monthly budget
Ensure that reporting and analysis is focussed on creating actionable insights for both the paid social team and senior management.  
Create reports to analysis and then optimise Paid Social campaigns to drive ROI and adhere to targets
Support the Paid Social manager on projects and be willing to juggle multiple priorities while hitting deadlines 
Research industry trends and champion Paid Social across the business 
Liaise heavily with key Paid Social partners to ensure Gymshark is at the forefront of innovation 
Collaborate with key stakeholders across various departments to support shared objectives and drive trade in the relevant categories 
Executing all paid social activity in line with our target customers, key customer personas as well as brand guidelines and tone of voice 
Working with the Digital Community team to ensure the social strategy and approach is aligned. 
 
 
WHAT YOU'LL NEED:
A good understanding of digital marketing channels including paid, and organic social 
Experience in using Facebook Ads Manager
Strong data analysis skills and a confident Excel user 
Confidence to present findings to the team 
A process and detail driven work ethic 
The ability to work under pressure and to tight deadlines
Ability to communicate clearly and concisely with a range of audiences 
Experience working in Google Analytics, querying data and problem solving 

NICE TO HAVE’S: 
Confident working in Google Analytics, querying data and problem solving 
Experience in ‘active’ apparel 
Purchased Gymshark products, you’re a customer / love ‘Active’ brands