OVERVIEW:
Reporting to the Chief Brand Officer, the Head of Influencer Marketing will be responsible for dealing directly with activating Influencers outside of the Gymshark Sponsorship roster. This will involve creating and driving a successful strategy that supports Gymshark’s goals by utilizing influencers via inspirational & creative content and bring their communities into the Gymshark community. You will also be responsible for supporting brand campaigns, product launches & solving problems via Influencer activations.
WHAT YOU'LL BE DOING:
  • You'll know how to find and identify relevant influencers depending on the brand's demographic and what they want to achieve in a campaign.
  • Lead the strategy and execution of the short term influencer activations.
  • Work seamlessly with the Sponsorship, PR & Campaign teams to create and coordinate influencer strategies that work across multiple channels.
  • Keep abreast of emerging trends, technologies and influencers.
  • Proactively identify and drive opportunities to grow and expand our Influencer reach.
  • Responsible for the annual influencer marketing budget.
  • Set up and manage ongoing reporting process to give visibility to content, ROI, social metrics & other KPIS.
  • Responsible for managing the influencer database and ensuring this is kept up to date and GDPR compliant.
  • Provide creative content solutions to support campaigns & new product launches – from concept to delivery.
 
WHAT YOU'LL NEED:
  • Social media native – deep understanding in particular of Instagram, YouTube, Tik Tok & Snapchat.
  • You are inspired/passionate about the Gymshark brand.
  • You have a strong team ethic.
  • Can derive insight from data and comfortable manipulating and analysing data.
  • Experience in funnel management, conversion and analytics.
  • Experienced in building and maintaining strong relationships.
  • Experience working with influencers.
  • Creative thinker.
  • Ability to work well under pressure.
  • Ability to manage workflow.
  • Be able to manage several projects concurrently; excellent time management and organizational skills and results oriented.
  • Have excellent communications and networking skills.
  • An eye for talent and identifying rising stars
  • Attention to detail
 You have… 
  • 3+ years experience in Influencer Marketing 
  • Proven experience working in an integrated agency environment with a solid understanding of Influencer Marketing.