OVERVIEW:
What we say, and how we say it, is crucial to our relationship with the Gymshark Family. As a German Copywriter you will be reporting to our Senior Creative and be responsible for a wide range of briefs for Gymshark copy - from product descriptions on our website, to invites to our events, and more. A German Copywriter must be able to write in a way that informs and excites but must also bring enthusiasm and creativity to the role, and the team.
WHAT YOU'LL BE DOING:
 Collaborate with stakeholders in driving Gymshark’s localisation strategy through:

Developing, building and maintaining close working relationships with German representatives across go-to-market functions
Contribute within the creative team on campaign concepts – helping develop copy and messaging
Develop and execute any supporting and key messaging principles for campaigns and other projects
Have the ability to quickly receive, understand and communicate information from other teams
Represent Germany Copy in monthly meetings and feedback accordingly
A core understanding of our German audience, as well as the wider German market

Work from briefs to ensure Gymshark’s tone of voice is developed and kept consistent across:

Header copy for our website
Online product descriptions
Email copy for both campaign & transactional activity
Copy for our social media platforms
SEO content to ensure native relevancy
Create & translate blog articles and content
Translate video descriptions and subtitles
 
WHAT YOU'LL NEED:
 • Any successful candidate would need to have exceptionally strong writing skills, the ability to work both collaboratively in a multi-stakeholder environment, and independently
Must have a keen interest in storytelling, brand tone of voice and general copywriting
Ability to take in new information, process it quickly, and write about it confidently
An ideal candidate would have experience copywriting to a high level, with some knowledge of SEO
Fluent in English and native German speaker