OVERVIEW:

As product analyst, you will ensure that decisions made around product design, development and purpose are consumer first. You will support the product marketing function in developing consumer centric product ranges by informing decisions with relevant and actionable insights. You will also identify and review product opportunities by analyzing current product performance and exploring market trends and opportunities.

WHAT YOU'LL BE DOING:
  • Act as a key relationship between insight and the product function, informing the product team of insights that can drive value for them
  • Manage specific product insight and analysis projects from definition of requirements through to project completion
  • Work collaboratively with the wider insight team to deliver product insight projects, providing valuable and relevant business recommendations as a result
  • Build out, automate and maintain BI dashboards and reports to monitor product performance metrics, which help the product team to identify key insights that can inform product marketing, design and development
  • Provide actionable recommendations on performance reports and insights generated, to help inform product strategy
  • Conduct deep dive analysis of product ranges, categories, feedback and potential product opportunities, which informs product strategy
  • Working with the trading and customer analytics teams, further develop product performance reporting, ensuring the product marketing team have access to the sales and customer information they need through regular reports
  • Work across the product marketing team to offer training and support on BI/reporting tools to enable self-service and greater understanding of product performance
  • Champion a data led culture within the product team, challenging decisions to ensure they are data led
  • Working with the insight hub team, supplement transactional analysis with macro and micro insights into market/competitor and consumer behaviours/drivers, in order to create a holistic view of product opportunities and challenges
  • Working with the customer insight team, understand and embed customer insights such as customer segmentation analysis, providing product specific recommendations
  • Conduct product lifecycle analysis, along with recommendations on what this means for the product strategy
  • Develop a deep understanding of the product marketing team’s needs and the overall product teams’ processes, understanding the level and type of insight that can add value
  • Provide updates to the head of GTM analytics and insight hub team on current priorities and challenges of the product team, aligning data sources, insight conclusions and metric definitions to ensure efficiencies and consistency in the analysis being conducted across teams.
WHAT YOU'LL NEED:
  • Proven experience in a data/insight analyst role, preferably with experience working within an apparel team or conducting analysis of product performance
  • Experience working with (including the manipulation of) large data sets.
  • Strong analytical skills and ability to translate complex data sets into concrete business recommendations that drive incremental value
  • Ability to translate business problems into analytical tasks.
  • Experience in using analytics tools/languages, including Alteryx, SQL and Tableau user
  • Proficient in the use of Excel
  • Ability to combine quantitative and qualitative analysis, from both a transactional and wider market perspective, in order to provide a holistic view of a situation, challenge or opportunity
  • Experience working in a D2C, ecommerce business
  • Engaging presentation/communication skills with the ability to influence/sell ideas to internal stakeholders and colleagues
  • The ability to plan and structure workload, collaboratively delivering under pressure and to deadlines