OVERVIEW:

In your role as Commercial Analytics Manager, you’ll be responsible for overseeing and reporting on the performance of our commercial and product led KPI’s in line with budgets/targets and assist in utilising data and insights from the insight hub to help drive the Commercial and Product functions’ strategy.

Managing a team of analysts, you will work very closely with the wider insight team, gathering insights that have been generated by the Customer, Research and Marketing analytics teams, supplementing these with insights you and your team have identified in order to provide deep dives into specific areas that can inform and enhance the Commercial and Product team’s strategy. You will act as the key business partner to the Commercial/Product teams, relaying specific commercial insight needs and ensuring this is reflected in the wider insight roadmap. You will support the Insight, Commercial and Product teams in identifying their challenges and opportunities whilst translating this into achievable insight projects/briefs.

WHAT YOU'LL BE DOING:
  • Manage, mentor and develop a team of commercial and product analysts
  • You will lead the team  in tracking commercial KPI’s, identifying and reporting on key movements in conversion, margin, stock turn and revenue. This will also include the production and maintenance of BI dashboards.
  • Lead the production of and provide insights to the Commercial and Product teams that optimise and improve future strategy
  • Working alongside the Commercial function you will support in the production of detailed commercial budgeting and forecasting on a short, medium and long term basis, ensuring the use of statistical methods to give the highest level of accuracy possible
  • Guide the team in reporting on returned products both at a commercial value level and a unit basis, forecasting this on a short to medium term basis.
  • Oversee sell through forecasting for all of our product ranges, working with the merchandising team to ensure this is reported in a clean, consistent and readable manner
  • Develop and guide your team of analysts in reporting on product sales vs expectations, customer feedback and any other useful market information that will help enhance future product development
  • Working with the Product Analyst and Data teams to ensure our list of product attributes are comprehensive enough to allow advanced forecasting and detailed reporting
  • Work with the Marketing Analytics Manager to identify areas to improve our overall ecommerce conversion rate
  • Help drive a data lead approach on pricing in key campaigns reporting on the price elasticity of our product range, modelling our pricing structure, especially at discount, to optimise our sales through discount-led campaigns
  • Work cross-functionally with senior managers to measure the success of any strategic decisions post-implementation
  • Develop strong relationships with all sub-teams within the insight team, sharing learnings to maximise the access and value of insights across the business
  • Champion one source of truth within the team, providing updates to the Head of Analytics on current priorities and the challenges for your team, whilst aligning data sources and metric definitions to ensure efficiencies and consistency in the analysis being conducted across teams
WHAT YOU'LL NEED:
  • Experience in a senior analytics role
  • Experience in managing and developing a team of analysts
  • Proven ability to work cross-functionally with a wide range of key stakeholders
  • Strong commercial skills to assist the team in providing and implementing strategic decision-making insight across the business
  • Highly competent in a wide range of analytical tools, e.g. SQL, Alteryx, Google Analytics
  • Proficient in the use of data visualisation tools e.g. Tableau, PowerBI
  • Experience working with (including the manipulation of) large data sets
  • Keen attention to detail
  • Comfortable in translating complex data sets into readable formats for less data-literate colleagues and comfortable in providing recommendations to drive a data led strategy
  • Experience working in a D2C, ecommerce business with an understanding of the conversion funnel and the drivers of the metrics around this
  • Engaging presentation/ communication skills with the ability to present a convincing, data-driven argument for ideas to internal stakeholders and colleagues
  • Experience using Python and R not essential but ideal