OVERVIEW:

We’re looking for a Fluent German speaking Trend & Influencer Executive to join us on a fixed term contract for a period of 6 months, who will be responsible for growing Gymsharks German influencer and talent network through organic seeding and paid social media activations. This role is based within our in-house PR team in London and reports into the PR Manager. You will support brand campaigns and product launches, helping the team to achieve our ambition of increasing brand visibility in Germany. We’re looking for someone who can come in and take ownership of the role.

WHAT YOU'LL BE DOING:
  • Research, locate and develop influencer and talent relationships across all channels
  • Build and manage the German Influencer database
  • Identify and present new market trend opportunities and cultural events, recommending talent / influencers for Gymshark to partner with
  • Responsible for organic gifting to German Influencers & Talent
  • Write forward-thinking influencer briefs
  • Attend PR brainstorming/planning meetings and present lateral thinking influencer and talent activations
  • Collate recap materials following campaign execution, including ROI and performance metrics
  • Work closely with Sponsorship & Campaign teams to create and coordinate influencer strategies that work across multiple channels
  • Liaise with Designers and Product Teams for them to fully understand NPD’s
WHAT YOU'LL NEED:
  • Fluent in German - Written and Spoken
  • Previous PR experience is required
  • Lateral thinker
  • Experience working directly with Influencers
  • A passion for the fitness industry
  • Experience in a fast-paced environment
  • Ability to build and maintain relationships
  • Strong communication skills, both verbally and written
  • Excellent negotiation skills
  • Able to manage multiple deadlines
  • Enthusiastic team player who can work proactively to secure coverage and increase brand visibility