OVERVIEW:

Gymshark is a global conditioning brand, apparel & accessories manufacturer and online retailer supported by millions of highly engaged social media followers and customers in 131 countries. Imagine working in a world of rapid change, where open minded, ambitious, curious, creative and resourceful people exist. Our core values are: Family, Transparent, Trusted, Inclusive, Accessible, Caring and Disruptive. 

The Sr. Marketing Analyst will be responsible for enabling marketing teams to get the most out of paid and owned media investments and understand their impacts while balancing the need for higher-funnel branding activity alongside bottom-of-the-funnel performance media, associating the right KPI's and methodologies. They will also need to navigate the fragmented Ad-Tech / Mar-Tech ecosystem, including experience selecting and using the most relevant tools/vendors to drive maximum business impact.
 
This is an extremely challenging but ultimately rewarding role where you will have a real impact on a brand which is growing awareness and revenue fast in the North America market. The Sr. Marketing Analyst will report to the VP of Insight for North America and assist with the growth of the NAM team's profile and influence, in collaboration with the Global Marketing Insights team based in the UK.

 

Please note while we are currently working from home, this position will require you to work in our downtown Denver, CO office once the government guidelines allow. Relocation assistance is not available for this role. You must also be legally able to work in the United States.  

WHAT YOU'LL BE DOING:
DUTIES AND RESPONSIBILITIES:
  • Define the most important KPIs and lead the design/building of all performance reporting, tools and analysis for the North America marketing function (CRM, paid media, organic), built in close collaboration with the global marketing analytics team in the UK. Ensure coverage of all marketing channels and activity, enabling the marketing team to understand their performance and impact within the marketing mix.
  • Research and refine the approach to media attribution in line with Gymshark's go-to-market approach in North America, ultimately working towards true return on ad spend for as many marketing channels as possible, and optimizing channel and tactic mix accordingly.
  • Enable the execution of a test and learn approach across the Marketing team for all channels; scoping and designing tests, ensuring clean execution, reporting on performance, and ultimately driving business impact through improved decisions at scale.
  • Work with/brief the global data team on data processing and cleansing improvements to ensure the North America team has access to accurate and complete data sets, therefore ensuring you can provide the Marketing function with a more accessible and complete view of their performance/impact.
  • Work with the customer insight team and wider marketing function to deliver an aligned customer targeting strategy, aligning all marketing activity to ensure customers receive the right message at the right time based on their preferences.
  • Work closely with the trading analytics team, ensuing trading have visibility of marketing performance and vice versa, enabling more joined up strategies and tactics.
  • Work with wider insight team (North America and global) to forecast marketing channel performance (sessions, conversion, revenue etc.), identifying opportunities for more effective spend and targeting, in order to improve marketing efficiency, performance and relevance.
  • Work across, influence and educate Marketing and other departments to drive data led initiatives (across Media, CRM, Trading, Events, Customer Support etc.) as well as offer training and support on BI/Data.
  • Adopt a continuous learning approach to data modeling, analysis, mining and reporting techniques, keeping up to date with the latest thinking and practices.
WHAT YOU'LL NEED:
EDUCATION, TRAINING, KNOWLEDGE, SKILLS & EXPERIENCE:
  • Minimum 4 years+ experience working in a marketing analytics / marketing science role reporting on and optimizing paid and owned media.
  • Extensive experience of working with (including the manipulation of) large data sets to track and manage Marketing and CRM performance.
  • Extensive knowledge of CRM (ESPs, CDPs, etc.) and paid media platforms (Facebook/Instagram, Google Ads, TikTok, DSPs, etc.) from a reporting and insights perspective.
  • Advanced skills in analytics and visualization packages, including Google Analytics, Power BI, and Alteryx. (SQL, Python, Tableau, and Power BI.) Desired.
  • An understanding of media performance metrics, and broader measures of attribution (e.g. cost-per-acquisition, ROAS, first vs. last touch attribution, etc.)
  • A problem solver and logical thinker, with the ability to see the bigger picture and get to the underlying business questions with the support of data led findings.
  • Engaging presentation and communication skills with the ability to pitch ideas to internal stakeholders and colleagues.
  • Exceptional organizational skills with the ability to prioritize workload for a growing analytics team to ensure on time deadlines.

Successful People at Gymshark...

  • Create, believe, lead the strategy and energize the organization.
  • Are comfortable with being uncomfortable.
  • Understand and can operate in an environment where change is the norm.

At Gymshark we believe in the importance of investing in our employees through their physical, mental, and financial health along with being able to provide some fun and inclusive perks along the way.

The salary for this role is from $88,000 to $125,000.

Part of our compensation package includes a discretionary quarterly company performance bonus. We are also able to offer our employees and their families a comprehensive medical, dental, and vision package. Gymshark provides company paid short-term and long-term disability insurance, life insurance, and our Sharks also receive a generous 401K match to help them save for their retirement.

Gymshark will continue to support our employees’ overall wellbeing through several perks including 25 days of paid time off (plus your birthday), transportation allowance, up to $600 in annual fitness reimbursement, and a 50% discount on all Gymshark items. We hope you consider joining our growing family in Downtown Denver, Colorado.

*All benefits are non-contractual, and Gymshark may amend, terminate, or enhance the benefits provided you and our other employees from time to time as it deems appropriate.

Gymshark is an equal opportunity employer that believes in the importance of inclusivity, transparency, care, trust, and accessibility to all applicants regardless of self-identity. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger.