OVERVIEW:

We are looking for a Paid Search Executive who will be responsible for implementing Gymshark’s Paid Search activity. They will be required to hit traffic, revenue and ROI targets within the budget they have been assigned. This person will ensure efficiency of spend, top quality work and Paid Search best practice whilst setting a benchmark for Paid Search at Gymshark. Frequent analysis of performance data is required to inform optimisation on the accounts and to inform the senior team on how Paid Search is contributing to the overall business growth.

WHAT YOU'LL BE DOING:
  • Accountable for delivering traffic, revenue and ROI targets in relation to Paid Search activities
  • Manage the expansion of PPC activities across relevant channels (Search, Shopping, RLSA & Display) to ensure optimal visibility across all product categories, where profitable
  • Understand the relationship of Paid Search optimisation and testing across all channels
  • Follow performance-based bidding strategies, leverage available bid adjustments and optimise on a regular basis to ensure maximum visibility across Paid Search
  • Ensure that all reporting and analysis is focussed on creating actionable insights for both the Paid Search team, wider Media team and Senior Management
  • Use reports and analysis to make adjustments to drive ROI and adhere to targets
  • Support the rest of the Paid Search team on projects and be willing to juggle multiple priorities whilst hitting deadlines
  • Research industry trends and champion search marketing across the business
  • Liaise heavily with key search engines and other partners to ensure Gymshark is at the forefront of innovation
  • Collaborate with key stakeholders across various departments to support shared objectives and drive trade in the relevant categories
  • Execute all paid search activity in line with the target customer, key customer personas as well as brand guidelines and tone of voice
  • Work with the wider Search and Media teams to ensure the Paid Search strategy and approach is aligned
  • Stay on top of industry trends and news to ensure Paid Search continues to grow and internal PR increases  
WHAT YOU'LL NEED:
  • At least 1 years’ Paid Search experience in-house or within an agency
  • Experience using Google Analytics, Google Data Studio & Ads Editor
  • Experience optimising all Paid Search activity, including bid management, copywriting and competitor benchmarking
  • Confident in presenting findings to the team
  • Ability to communicate clearly and concisely with a range of audiences
  • Confident in querying data and problem solving
  • Ability to analyse data and report on findings  
  • Competent with Excel 
  • Strong communication skills (written and verbal)  
  • A passion for all things digital and a desire to test new tactics and keep up to date with industry changes